LeBron James' tequila brand, Lobos 1707 Tequila Mezcal, has officially arrived in the United Kingdom, marking its European expansion. The brand, co-founded by James and Chief Creative Officer Diego Osorio in 2020, has quickly gained recognition for its award-winning tequila.

Exclusive Launch at Selfridges:

Lobos 1707 will be available exclusively at Selfridges across its four physical stores in London, Birmingham, Manchester Exchange Square, and Manchester Trafford. Additionally, customers can purchase the tequila online at selfridges.com with delivery or store collection options.

Prices and Product Range:

The price of a bottle of Lobos 1707 ranges from £64.99 to £180, offering customers a variety of options within their budget.

Thrilled for UK Expansion:

Both Diego Osorio and LeBron James expressed their excitement about bringing Lobos 1707 to the UK market. Osorio welcomed the UK to the "wolf pack" and encouraged everyone to experience their "best-in-class tequila." James shared his enthusiasm for the brand's global expansion, stating that they "can't wait for people in the UK and all over to taste our best-in-class liquid."

Award-Winning Tequila:

Lobos 1707's success is evident in its recognition at prestigious competitions. In 2022, the brand's Reposado Tequila won the "Best Reposado Tequila" award at the San Francisco World Spirits Competition, solidifying its position as a high-quality tequila.

Investor All-Star Team:

Beyond James, his teammate Anthony Davis, Golden State Warriors star Draymond Green, and James' friend Maverick Carter are also investors in the brand, showcasing the collective belief in the potential of Lobos 1707.

Looking Forward:

With its arrival in the UK and its continued global expansion, Lobos 1707 is poised for further success. The award-winning tequila, backed by influential figures like LeBron James and his fellow investors, offers a unique and high-quality experience for tequila enthusiasts around the world.